How to Grow a Creative Business Without Niching Down

Why “pick one thing” advice isn’t the only path to success.

For 12 years, I’ve been told to niche down.
Pick one thing. Pick a lane. Be known for something.

And for 12 years…I couldn’t do it.

Not because I didn’t try. But every time I attempted to shrink myself into a niche, it felt like I was leaving behind essential parts of me.

I enjoy what I do, and I do a lot. Styling. Photography. Recipe consulting. Author. Project management. Social media and ad strategy. Illustration and pattern design. Teaching. Each one brings me joy in its own season. I didn’t want to pick just one. I wanted a creative business I could love long-term.

When “Niching Down” Feels Like Shrinking

Ever get that dreaded “So, what do you do?” question and feel completely stuck? Not because you don’t know, but because you know too much? Same.

Focusing only on photography? I start craving the quiet rhythm of writing. Deep into writing? Suddenly, I’m itching to style a set and shoot.

Trying to run a creative business that only highlights one of your talents can start to feel like a cage, not a canvas.

Growing a Creative Business as a Multi-Passionate (Even if You Hate That Word)

Here’s the thing: growing your business doesn’t have to mean getting smaller.

It can mean getting clearer about what lights you up, how your skills connect, and how to build a business that reflects the whole you.

All of this is why I created Club CreatingYOU.®, and this is exactly what we focus on. Not forcing yourself into a niche. But discovering how to integrate your creative talents in a way that makes sense. And makes money.

Because when you let your interests coexist, you don’t just stand out. You resonate. You build something that feels honest and sustainable.

You Don’t Have to Be Just One Thing

You can build a profitable creative business without picking just one thing.
You can make money without burning out or scaling a giant team.
You can feel fulfilled without following someone else’s blueprint.

If you’re tired of spinning your wheels trying to fit into a niche that doesn’t fit you, I created something to help.

More Than One Way is a free guide to help you stop second-guessing your creative identity and start building a business around it.

And if you want a space where your creativity isn’t “too much,” come join us inside Club CreatingYOU.® That’s where we grow by embracing everything we are.