Midweek Reset Ritual: A Screen-Free Practice to Boost Your Business Clarity

Ever feel like your week is flying by and you’re reacting instead of leading?
I do. All the time.

Here’s a tiny but powerful ritual I often put into practice to change that:
Take one midweek morning completely off-screen.

Not the whole day. Just an hour.
No emails, no notifications, no “quick scroll.”

Instead, sit with a notebook. Go for a walk. Or my favorite, just sit with your thoughts and let your brain breathe.

This isn’t about being virtuous or zen. It’s about clarity.
When you’re not absorbing everyone else’s priorities, your own rise to the surface.

Need proof? Here’s what tends to come up for me when I actually pause:

That offer I keep saying I’ll launch “later”
The task I’m avoiding that’s holding everything else up
The idea that’s more aligned (and way more fun) than what I’m currently doing

You don’t need a productivity hack. You need space to think.

Want help knowing what to reflect on?
I made you a list:
➡️ Download 40+ Questions to Reflect On During Your Screen-Free Break

They're designed to help you reconnect with your ideas and move your business forward.

Take a breath. Take a moment.
Then get back to building something that actually feels like yours.

My Favorite Styling Tools, Travel Essentials & Camera Gear (Minimal + Proven)

Let’s talk gear. (Spoiler: I keep it simple.)

I’ve answered questions about favorite tech gear, styling tools, and travel gear for years. It’s kind of wild that it took me this long to compile everything into a list. But—small biz owner life, I guess.

I’m happy to say it’s finally here, though, along with some examples of what I’ve used this gear to create. It’s organized into three sections: styling tools, travel and remote work essentials, and photography gear.

Now, if you're expecting a flashy list of just-released-yesterday tech... this probably isn’t that. I’m a firm believer in using what works, not what’s trending. My gear picks are minimal, intentional, and rooted in one guiding principle: don’t upgrade until your current setup is actually holding you back.

Someone once told me not to buy a new camera or lens until I wanted to create something my current gear literally couldn’t do, and honestly, that advice has saved me thousands. It’s also helped me get to know my tools inside and out, which means I spend more time creating and less time chasing upgrades.

So everything on this list? It earns its spot. Whether it’s a styling tool, camera, or something I toss in my carry-on, it’s here because it’s simple, it works, and it serves a very specific purpose in my creative workflow.

Bookmark this page and check back—I’ll keep it updated as my gear evolves. Or scroll down to get the free PDF download.

(Note: The majority of these are Amazon affiliate links connecting to the various brand shops. Feel free to search out your own sources for each. But thanks for your support if you purchase something through a link.)

Styling Tools

8x8-Inch Mat Boards
The most essential tool in my studio is a small foam core board or mat board to bounce light on a small subject like food. I used a small whiteboard for years, but then I found these! One side is white and one is black. So versatile on set!

Spring Clamps
A must-have for folding up my mats and foam core boards. The 2-inch are great for the small mats above. I use 6-inch for larger boards. Note - The orange can reflect, so opt for black, but you can always just drape a linen over the handle to cover it.

Rolling Cart to Hold Vinyl Surfaces
I love this cart. It holds all my vinyl surfaces as well as my rolled painted canvas and contact papers. The best part is it’s light and moves so I can easily roll it out of the way or closer to set.

Spray Bottles for Water, Oil and Glycerin
These small bottles help me to control the spritzes on set and pack away easily.

Museum Sticky Putty
I can’t live without this stuff. It holds utensils in place, keeps a blueberry from rolling off set, holds down the corner of a surface, or secures it to the wall.

Condiment Bottles
I’ve used bottles like this to apply condiments for years, but I recently purchased these for a workshop I was teaching. They are perfect and now my go-to for ketchup, salad dressing, chocolate sauce - you name it.

Gaffer Tape
Another must-have to secure vinyl surfaces to my wall as backdrops.

Cotton Swabs
For quickly cleaning up a drip of dressing or the side of a soup bowl. Standard bathroom cotton swabs work, too, but I like the long sticks on these if I need to reach into a plate or bowl without disturbing anything with my fingers.

Diffuser
The diffuser/scrim I use most often when I need one. I also recently found this small diffuser that is perfect if you hike to sets outdoors. I also have one similar to this extra large diffuser that will cover a whole window or doorway.

Curved Serrated Tip Tweezers
Six to seven inches is the length I like for moving around little bits from beans to basil leaves and salt flakes.

Long Kitchen Tweezers
For styling pasta.

Paint Brushes
Several sizes for applying oil or water to produce, breads, and meat.

Dulling Spray
Love this stuff for shiny spoons and spatulas. It will dull the surface so you don’t see your own reflection in the shot.

Styling Kit Bag
Just a simple travel toiletry bag that I find has space to hold everything I need and plenty of compartments.

Rolling Chef’s Cart
If you move around your space a lot, I have loved having one of these. I can prep on the top surface and have all my styling supplies below. It rolls right up to the board/surface I’m shooting on.

Baker’s Rack
Choose the size based on your space. I have used lots of different shelving to store my props and a simple baker’s rack has always been my favorite solution.

S-Hooks
Another reason I like baker’s racks is the ability to use these hooks to hang other props such as linens or utensils off the side.

3-Step Ladder
This is the style of ladder I use for overhead shots and to get a higher angle over my subject. I find the 3rd step essential to get me tall enough.

Travel and Remote Work Essentials

Single Camera Bag
I have tried so many different bags for travel when I take only one camera without much luck. I got this waterproof bag before our trip to the Big Island, and it has been perfect! It’s ideal for one camera and a lens with an extra battery and camera card, with space for my phone and wallet. I use it for my Canon Mirrorless EOS RP with my 100-400mm lens when traveling.

DSLR Backpack
It also took me forever to find the right backpack to carry all of my gear when I need it. I’ve had this for a few years now, often carrying it back and forth every day when I work on-site and when I had a studio outside my home. I’m so pleased with how it has help up because I weight it down! It will hold my Canon 5D Mark IV, my 100-400mm, 24-105mm, 100mm macro, and 50mm. Plenty of space batteries and camera cards. And a spot for my laptop (now a 13-inch Macbook) and my iPad Pro.

Samsung T7 Portable SSD
I run Lightroom Classic on my laptop, but I don’t want the photo storage to slow it down. I got this a while back to support the raw file storage. It’s slim and fast.

SanDisk 1 TB Extreme Portable SSD
I use this to back up remote shoots when I’m on the road as an extra measure of security in case I’d lose a card or have one fail. I copy all photos from my camera’s SD card to this drive through my laptop. Once those images are edited and safely in my storage archives, I delete them from this drive. I used this a lot when I was on the road photographing the California Farm Table Cookbook.

Underwater iPhone Housing
A great option if you travel or work near water. I’ve filmed swimming pigs in the Bahamas and sea turtles in Hawaii.

Zip Bags
Creating small compartments to hold things either in my laptop bag or while traveling is essential for me. I use these bags everywhere I go. With all the different sizes they hold camera cards and batteries, separate my notebooks and journals from the rest of my bag, and I use them for one change of clothes in my backpack when I need it. It makes things really easy to find quickly and separate from the millions of other things I always seem to be carrying.

Camera Gear

Canon 5D Mark IV
I know the world is moving to mirrorless, but I will never stop loving this camera. I use it for all my double exposure and when I first got it several years ago, it changed my photography forever.

Canon EF 24-105mm f/4L IS USM Zoom Lens
The lens I have used most in my work by FAR. I love it for food and table scenes.

Canon EF 100mm f/2.8L IS USM Macro Lens
I have to admit, I got this lens because another food photographer raved about it. Then I didn’t use it for food at all for a very long time. Now that I photograph more in my garden, I love it. And I use it for all my double exposure floral photography. While I use it a lot more these days, I still rarely use it on set for food.

Canon EF 50mm f/1.4 USM Lens
Like many people, this was my first food lens. It worked great for me until I transitioned the 24-105. These days I use it most often for overhead flatlays. I used it for travel with my DSLR before I got my mirrorless.

Canon EF 100-400mm f/4.5-5.6L is II USM Lens
What I use for my wildlife shots. It’s definitely a great one to start with. Heavy and I’ve transitioned to mirrorless for travel, but I still use this every week.

Canon EOS RP Full Frame Mirrorless Camera
My DSLR is still working great for me, so I’ve only tiptoed into mirrorless. It took me a while to decide, but I had to return to my main goal - to have something lighter and smaller for travel. While this is considered entry-level, it has been excellent for me. I’m thrilled with my choice to get it.

Camera Wrist Strap
I opted for a wrist strap instead of a neck strap for my mirrorless and I love it. The camera and lenses is so light, this is the best way to carry it in hikes and walks through cities.

Canon RF50mm F1.8 STM Lens
I didn’t like the results from using the adapter to connect my DSLR lenses to my mirrorless (a common complaint), so I got this 50. It makes things compact and a great setup for travel.

Oaxaca Background and Textures Pack available for licensing at Creative Market.

Canon RF100-400mm F5.6-8 is USM
I found myself wanting a wildlife lens that I could travel (really, fly) with and hike with that wouldn’t be heavy. I decided to give this 100-400mm for my mirrorless a try. I am loving it so far. It’s not quite as powerful as my DSLR set up (fps are fewer on the mirrorless), but it has been capturing birds, sea turtles, and deer really well. And it is SO light. I carry it with the wrist strap in one hand with no problem.

Both photos available for licensing on The Luupe.

Camera Remote Control Wireless Shutter for Canon
It took me a long time to find a wireless remote that I really liked. This is it. It’s compatible with my DSLR and my mirrorless. It’s been great for continuous shots that I turn into stop motion and stills.

Grab this list in a free download.

How to Grow a Creative Business Without Niching Down

Why “pick one thing” advice isn’t the only path to success.

For 12 years, I’ve been told to niche down.
Pick one thing. Pick a lane. Be known for something.

And for 12 years…I couldn’t do it.

Not because I didn’t try. But every time I attempted to shrink myself into a niche, it felt like I was leaving behind essential parts of me.

I enjoy what I do, and I do a lot. Styling. Photography. Recipe consulting. Author. Project management. Social media and ad strategy. Illustration and pattern design. Teaching. Each one brings me joy in its own season. I didn’t want to pick just one. I wanted a creative business I could love long-term.

When “Niching Down” Feels Like Shrinking

Ever get that dreaded “So, what do you do?” question and feel completely stuck? Not because you don’t know, but because you know too much? Same.

Focusing only on photography? I start craving the quiet rhythm of writing. Deep into writing? Suddenly, I’m itching to style a set and shoot.

Trying to run a creative business that only highlights one of your talents can start to feel like a cage, not a canvas.

Growing a Creative Business as a Multi-Passionate (Even if You Hate That Word)

Here’s the thing: growing your business doesn’t have to mean getting smaller.

It can mean getting clearer about what lights you up, how your skills connect, and how to build a business that reflects the whole you.

All of this is why I created Club CreatingYOU.®, and this is exactly what we focus on. Not forcing yourself into a niche. But discovering how to integrate your creative talents in a way that makes sense. And makes money.

Because when you let your interests coexist, you don’t just stand out. You resonate. You build something that feels honest and sustainable.

You Don’t Have to Be Just One Thing

You can build a profitable creative business without picking just one thing.
You can make money without burning out or scaling a giant team.
You can feel fulfilled without following someone else’s blueprint.

If you’re tired of spinning your wheels trying to fit into a niche that doesn’t fit you, I created something to help.

More Than One Way is a free guide to help you stop second-guessing your creative identity and start building a business around it.

And if you want a space where your creativity isn’t “too much,” come join us inside Club CreatingYOU.® That’s where we grow by embracing everything we are.

How to Style and Photograph Frozen Treats: Tips for Solo Food Photographers

Photographing frozen treats is no small feat, especially when you're styling, shooting, and troubleshooting all on your own. Frozen dessert photography can feel like a race against time.

In this video, I’m sharing how to style and photograph frozen treats so you can capture those perfectly chilled shots without the stress. These tips are especially helpful if you’re a solo food photographer working with limited hands and limited time.

Here are some of the tips we cover:

Prep everything first—props, camera, lighting—before your frozen subject comes out.
Use a chilled metal baking sheet to keep frozen items colder longer while you style and shoot.
Chill your props (plates, boards, etc.) to avoid speeding up the melt.
Keep all your tools close by and shoot near the freezer, or use a portable cooler.
Take test shots and make adjustments before placing the actual frozen item on set.

These small steps make a big difference when you're trying to keep your frozen subject looking as fresh as it does frosty.

Flat Lay Photography: A guide to styling from minimal to cluttercore

Some say flat lays are over, but here’s the truth: flat lay photography hasn’t gone anywhere—it’s just evolved. And when done well, it still communicates a message to the viewer in an inspiring, informative way.

A flat lay gives you the opportunity to tell a story in one single frame. They are great for product highlights, ingredients, tools, seasonal themes, color stories, and styled kits.

They are highly shareable whether on social media, on your website or portfolio, and in e-commerce stores. They are still used in everything from print layouts and ebooks, digital products, and branding imagery. They make what you are trying to communicate or sell easy to understand.

Just this spring, I photographed an advertorial for EdibleSLO that ran in their spring issue to share about local products for Easter baskets and spring gifts.

Flat lays are applicable to nearly everyone. Here are some ways they work for photog-stylists, small business owners, bloggers, and content creators.

Food & Ingredients – shopping lists, recipe breakdowns.
Products & Packaging – skincare, jewelry, paper goods, you name it.
Travel and Shopping Stories – maps, postcards, tickets, journals. Souvenirs you picked up, thrifting shopping finds.
Creative Lifestyle – art tools, outfits, accessories, moodboards.
Small Biz Scenes – flat lays of your process, materials, or kits.
Education - all the varieties that exist (my favorite when it comes to produce, of course!).

These are a few tips to keep in mind when you are styling your shot.

Plan your color palette and choose a direction with color. Go monotone or use complementary color families to create a cohesive look.

Layer by choosing your hero item. Then build from your background to the focal point, your hero. (But you don’t always have to layer. For some flat lays, the hero on the surface works the best.)

Consider the eye path. You are in control of where you want your viewers to look first and where you want their eyes to go. Build that with your composition.

Don’t be afraid of negative space even in busy scenes that embrace cluttercore.

Natural light is your best friend. Use a scrim and white bounce card if necessary to reduce harsh shadows.

Flat lays can range from minimal to maximal in style. It’s your choice and it may vary by your shoot, the client and product, even your mood or the season. Here are some styles to experiment with.

Minimal = One or two objects. Lots of space. Feels calm and clean.
Classic = A central focus item + a few accent props.
Story + Education Driven = A curated collection of items that tell a moment in time or educate on a topic.
Cluttercore = a current styling trend that is maximal, visually rich, and busy but balanced. An overflowing harvest table or a plant lover's shelf are good examples.

Experiment with different styles to find which you like best and which works the best with the hero you are photographing.